I read the following footnote in the book Born to Run by Christopher McDougall (a great book by the way, but a conversation for another day):
Nike’s policy of yanking best-selling shoes form the shelves every ten months has inspired some truly operatic bursts of profanity on running message boards. The Nike Pegasus, for instance, debuted in 1981, achieved its sleek, waffled apotheosis in ’83, and then — despite being the most popular running shoe of all time — was suddenly discontinued in ’98, only to reappear as a whole new beast in 2000. Why so much surgery? Not to improve the shoe, as a former Nike shoe designer who worked on the original Pegasus told me, but to improve revenue; Nike’s aim is to triple sales by enticing runners to buy two, three, five pairs at a time, stockpiling in case they never see their favorites again.
As I read that and think back, I’ve always bought shoes that way. Since High School, really. I’d buy two pairs of the same basketball shoes (often Addidas). And two pairs of the same running shoes (Nike’s).
Because every year they’d change models. And every one seemed like it added more unnecessary clutter. Sure, they looked nice, but they hurt like hell. So when I find a shoe that’s comfortable, I stockpile and keep running with the same shoe.
I don’t want fancy. I care less about fashion and more about what’s going to feel good on my feet so I can get a good workout in.
Reading that bit in the book really upset me because if that’s the way they truly handle things, well, it just kinda sucks. And I’m the sucker who buys two damn pairs at a time.